About us

It takes a village (and a bit of courage and hustle) to build something from the ground up in the insurance industry.

We strive for a balanced world, consciously creating technology to ensure that our implicit biases are not built into the machine learning models that we build. The way to do this is through diversity of thought

As creators of new technologies, we have a huge responsibility towards future generations. We stand to create equity in our society, challenge the status quo, and stand up for those that don't have a voice.

We are pioneers, and we stand for what we believe in, just like with our sister product, Lucci. We dream big, work hard, achieve the impossible, and we have a lot of fun along the way.

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We are powering the passion economy

We started Coverhero after having a number of terrible insurance experiences. Our vision is to transform and build the kind of insurance that is relevant to our generation and simple to understand.

When we started designing products, we asked ourselves a number of questions. If we could start insurance from scratch today, how would we do it? What would we create? What does the customer experience look like and what would the product look like? We challenge the status quo.

Hustlecover is a Pioneer in the market and a brand of Coverhero. We know the future of work is self-employment.

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We are global leaders in the passion economy’s financial services ecosystem!

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The Australian insurtech launched its first product, Hustle Cover. The machine learning-powered product provides automatically tailored, real-time coverage against workplace accidents or ill health. The insurtech is also developing a mobile app to allow its customers to manage their policies — including customizing them or filing a claim — wherever they are. The product comes in two variants: Gigster for part- time gig workers and Hustle Pro for full-time gig workers

- Business Insider Intelligence

Our Vision

Our vision is to fearlessly empower you on a journey of self-definition and self-expression; to reshape the world of work as you know it, and to create an environment where you can do the work you love without uncertainty and fear. We envision a world where you have the freedom from being bound to a single employer. Our mission is to change the way you work, live and play.

We created Hustlecover to break the rules of society, so we’ve created a world where you can do the work you love with security and certainty. We’re the squad you’ve been looking for all your life when it comes to protecting your hustle and your future #squadgoals

In an age of uncertainty and fear, we empower you to shift from being tied to a corporate 9-5 and give you the power to take control of your life and your dreams. If you like to play outside the lines and make your own rules, if you've ever wanted to reach for the stars and dream big, we invite you to join our movement, we'll protect you.

We are creating an integrated work life cover... for a world where work and life are integrated.

Values

Foster Community

Community is at the heart of entrepreneurship. We are entrepreneurs ourselves and we understand the value of having a supportive, cohesive community that understands the rollercoaster ride of being self-employed. Our goal is to build a community to help entrepreneurs live their life on purpose.

Create equity and balance

We strive to fight against systemic injustice in the world to create the future that we want to live in by acknowledging and supporting diverse groups in the
entrepreneurial community. We understand this is going to require patience and hard work to create equity and find balance for all different groups in our society.

Enable entrepreneurs to live a brave path in life

Choosing a path of authenticity isn't always easy; it takes courage and bravery to follow our passion and live the life that we truly desire. We commit to living this brave path of authenticity and creating the world that we want to live in while enabling all entrepreneurs that choose this path to fulfill their brave journey as well.

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Our Value

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Holistic Wellbeing

Awards

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We understand  that life is fluid and things change. Insurance needs to grow across our life journey in a fluid way

Gen Alpha

  • Check mark
    Plays Fortnite
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    Cradle-to-grave mobile gen
  • Check mark
    Strong self-identity
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    Opts out of university
  • Check mark
    Self-starters and self-learners

Childhood
Age 3-14

Gen Z

  • Check mark
    Common Behavioural traits across
    the global in the same generation
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    Values social impact and wellbeing
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    Entrepreneurial
  • Check mark
    Non-committal/multiple
    relationships
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    Travels more
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    Shared accommodation

Early Adulthood
Age 15-28

Gen Y

  • Check mark
    Extended adolescence
  • Check mark
    Lives alone and is single
  • Check mark
    Disconnected from community
  • Check mark
    Urban living
  • Check mark
    Scared of not finding love
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    Unprecedented mental health issues
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    Gig economy workers

Mid Adulthood
Age 29-40

Gen X

  • Check mark
    Lives longer
  • Check mark
    Motivated by social purpose
  • Check mark
    Political/economic power and influence
  • Check mark
    Wellness focused
  • Check mark
    Digital disconnection is a priority

Late Adulthood
40 to Age 60+

Gen Alpha

  • Check mark
    Plays Fortnite
  • Check mark
    Cradle-to-grave mobile gen
  • Check mark
    Strong self-identity
  • Check mark
    Opts out of university
  • Check mark
    Self-starters and self-learners

Childhood
Age 3-14

Gen Z

  • Check mark
    Common Behavioural traits across
    the global in the same generation
  • Check mark
    Values social impact and wellbeing
  • Check mark
    Entrepreneurial
  • Check mark
    Non-committal/multiple
    relationships
  • Check mark
    Travels more
  • Check mark
    Shared accommodation

Early Adulthood
Age 15-28

Gen Y

  • Check mark
    Extended adolescence
  • Check mark
    Lives alone and is single
  • Check mark
    Disconnected from community
  • Check mark
    Urban living
  • Check mark
    Scared of not finding love
  • Check mark
    Unprecedented mental health issues
  • Check mark
    Gig economy workers

Mid Adulthood
Age 29-40

Gen X

  • Check mark
    Lives longer
  • Check mark
    Motivated by social purpose
  • Check mark
    Political/economic power and influence
  • Check mark
    Wellness focused
  • Check mark
    Digital disconnection is a priority

Late Adulthood
40 to Age 60+

Get  Covered

Our Journey

Dec 18,2018

Launching Hustle by Coverhero

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Mar 18,2019

Launching Hustle by Coverhero

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, .

Feb 15, 2020

Launching Hustle by Coverhero

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, .

Jan 12, 2021

Launching Hustle by Coverhero

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, .

2018 Like many disruptive Startups, Coverhero was born from personal life experience.

In 2017, someone very close to Naby Maryiam, our Founder, became suddenly unwell. During that time, Naby had to lodge multiple insurance claims, all of which got rejected and, she ended up losing out on over $10,000. Mad at the insurance industry, it got her thinking about fixing the problem of why insurance is so complex and difficult.

Naby was self employed at the time, had recently lost her job, and was facing a lot of financial uncertainty. So in 2018, with her friend and colleague Hyacinth Hamon by her side, she started Coverhero. Soon after, she was given an opportunity to join a Startup Accelerator Program, which gave her the resources and support to test ideas, create some cool (and easy to understand!) products and explore the insurance market. Naby was driven by the idea of making insurance simple, and was determined to give it a shot.

2018

In 2019, Naby was invited to New York to spend time with experts in the Startup sector.

When she returned, Naby met Praveen Jayasuriya at the Sydney Startup Hub, who then became Coverhero’s CTO and with his insane technology knowledge and skills, he helped make Coverhero what it is today.

The same year, we were selected to the Plug and Play insurtech accelerator and spent 6 months in Sunnyvale meeting with top tier insurers and VC’s. We presented on demo day, which was well received, and we formed incredible partnerships and built networks in preparation to launch into the US market.

Naby spoke at the Insurtech Insights New York conference on emerging insurance products and the customer experience of the future.

Team Coverhero was part of the Australian delegation to Insurtech Connect Las Vega global insurtech conference.

Naby also spoke at the Insurtech insights Hong Kong, alongside leading insurtech startups from all around the world. This was a great opportunity to meet global leaders in Fintech.

We launched our wellbeing platform ‘Balance Wheel’ at TEDx Newtown to about 300 participants. This was a great event.

2019

2020 This was the year we launched the Beta version of our product Hustlecover to the Australian market to provide income protection, accident and health insurance for the gig economy and self-employed economy which is expected to be more than 50% of the global workforce by 2023.

During the first Covid lockdown here in Australia, we ran the ‘Walk it off challenge’ campaign to bring awareness to mental health in the entrepreneurial community. We challenged people to walk 10,000 steps a day and had 2000 people participate.

In the midst of lockdown we also launched Hustlechat the podcast and youtube channel speaking to industry leaders and founders who are building amazing companies, challenging the status quo and having deep & meaningful conversations around what matters to us and the future (insert link to podcast)

We were selected into the Plug and play insurtech Singapore Accelerator this was done virtually due to the pandemic. We met with top tier insurers in Asia, presented our tech and built relationships, exploring the opportunity to launch in the Asian market in 2022.

2020

Lucci was launched to work towards the net-zero emissions.

Using 3-D aerial imaging and cloud-based technology, Lucci is also designed to work towards the net-zero emissions Paris Agreement. Every Lucci policy will offset at least 11 tonnes of carbon emissions, making it the first home insurance API to put decarbonisation at the forefront of its policies.

https://www.coverager.com/coverhero-launches-embedded-home-insurance-product-lucci/

This year, we won the ‘Best Emerging Insurtech’ at the prestigious Insurtech Hartford awards, competing with 100 other startups globally with a cash award of $10,000USD.

We were also nominated as a finalist for the Finnies Awards run by Fintech Australia and Naby was nominated as a finalist for Female Fintech Leader of the Year https://www.thefinnies.org.au/finnies-2021-finalists/

As you can see, we’ve worked hard to create some super-cool tech and built a community of like-minded entrepreneurs and small business owners, but most importantly of all, we’ve achieved our mission of creating an insurance product that is simple, effective and actually protects you when you need it most.

2021

Our Team

"Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organisational objectives. It is the fuel that allows common people to attain uncommon results." – Andrew Carnegie

Meet The Team
Meet The Team
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It takes a village (a bit of courage and hustle) to build something from the ground up in the insurance industry

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