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How to Grow Your Social Media Organically

How To
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min read
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Aug 29, 2022
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Written By:
Patricia Opsima

Social media has revolutionized the way people communicate, connect and grow their businesses. Social media platforms are now so popular that they're considered part of everyday life and have become ingrained in our everyday interactions with one another. However, if you want to use social media as a marketing tool to grow your business or brand, then you need to know how to properly execute an organic strategy so that it can be effective for your bottom line.

Take a Customer-Centric Approach

Taking a customer-centric approach.

Take a customer-centric approach.

Every business has its own unique audience, and it's essential that you understand what makes them tick. The best way to do this is by interacting with them on social media and listening carefully to their feedback. By understanding who your customers are and what they want from you, you're better equipped to deliver content that will resonate with them—and so build trust in the brand.

Create High-quality Content and Then Use it to Engage with Your Audience

Create a high-quality content to get a good engagement.

Creating high-quality content is the first step in growing your social media organically. High-quality content can be any type of media: images, videos, texts or posts published on the internet and are available for free online. Once you've created this content (which doesn't have to be new), use it to engage with your audience by sharing it on social media channels like Facebook and Twitter.

In addition to creating fresh pieces of original work for each platform, make sure that you're posting regularly — at least once a day — so your audience doesn't forget about you!

Use Discount Codes, Sales and Deals to Entice Potential Customers

Discounts is an awesome way to entice new potential customers and followers.

You can use discount codes to get followers by offering them deals on your products. You can also give them a chance to win something by using a raffle or giveaway.

If you have an online store, you can offer free shipping with a purchase of $100 or more. This will encourage customers to spend more money and increase their chances of becoming repeat customers.

You could even create a coupon code for every day of the week that's an incentive for people who want to follow your social media accounts. For example, Monday might be "Follow me" day where everyone is given 20% off anything in the store on their first purchase if they share their order number with friends and family via Facebook or Instagram posts after signing up for email notifications about new offers from this page."

Use All of the Features of Each Platform

  • Use all of the features of each platform.
  • Use the hashtag feature. Hashtags make it easier for people to find your content when searching on social media and can be incredibly helpful in getting new followers. However, it’s best to use hashtags sparingly and only when appropriate, as too many hashtags may turn off your audience by making your posts seem spammy (or worse, give them a headache!).
  • Use the share feature. Sharing others' content can be an excellent way to expand your reach without putting in much effort yourself—but if you want this strategy to work well for you, make sure that whatever content you're sharing is relevant! Not only will this help build relationships with other influencers who have audiences similar to yours, it will also increase their likelihood of sharing something from one of their fans back onto their own profiles as well!
  • Use the comment feature (on Facebook). Comments are especially important on Facebook because they allow users more ways than just liking or sharing content with which they agree--in fact, even negative comments can be beneficial if used correctly because they show how invested someone might already be in what was originally said about them/their own posts before commenting negatively about theirs!

Go Live on Social!

Go on live!

Go live on social!

Don't Always be so Formal

  • Don't be so formal. While social media is a place to share information and connect with customers, it's also a place to let your personality shine through. Make sure you're posting images that reflect what your brand stands for. If you're selling high-end clothing and accessories, don't post pictures of smelly dogs or kids in messy rooms—it will send the wrong message!
  • Keep it real. People follow brands on social media because they want an insider look at the company culture, what goes on behind the scenes at headquarters (if applicable), or whatever happens when employees aren't in front of customers' eyes 24/7. Posting photos from behind closed doors will help build trust between you and your audience while also making them feel like they're getting closer to knowing who "you" really are--and what better way to do that than by sharing some personal content? You can even encourage employees or internal teams within different departments like marketing or IT to contribute their own stories too!

Analyze What's Working and What's Not Working

After posting for a while, it's a good idea to look at your analytics and see what's working and what's not. You want to ask yourself:

  • What are my engagement rates?
  • How many people see my posts?
  • How many people like, comment on, or share my posts? This is called reach.
  • Are there any patterns when it comes to these things? For example, if you're seeing more likes than shares on one type of post (say something funny), that could mean that people are enjoying your content but maybe don't know how to leave an appropriate response. You can help them by telling people what kind of interaction you'd like them to have with the post (for example: "Share this video if you love cats!").

There are many ways to grow your social media organically, and a lot of them can be done on your own with minimal investment and know-how.

There are many ways to grow your social media organically; a lot of them can be done on your own with minimal investment and know-how. You can get started right now, but it's important that you have a strategy in place before you start.

Here's what we'd recommend:

  • First, determine what kind of content will help you reach the goals that you want to achieve with your social media marketing efforts. Then, determine how often this content should be posted on each platform (i.e., daily or weekly). Once these two things are decided, create a budget for posting said content based on those frequencies and stick to it!
  • Next, consider whether or not hiring someone else would be beneficial for either marketing purposes only or both marketing purposes and day-to-day operations activities such as moderating comments/content submissions made by others (i.e., spam). If so, make sure they work within an agreed-upon set of guidelines, so they don't stray too far away from what matters most when determining ROI (Return On Investment). For example: if someone posts something offensive about another person's lifestyle choice, then block them immediately because no one wants their business associated with hate speech against any group whatsoever, regardless if it is race-based stereotypes against people who live in rural areas (for example) or gender stereotypes against men who stay at home taking care of children fulltime instead working outside their homes five days per week like most mothers do."

Key Takeaway:

Grow your social media organically!

Ultimately, it's about taking a step back and analyzing what's working and what's not. And that's something that anyone can do. It might take some time to figure out your style, but as long as you keep trying new things and looking at what works for others (and not just brands!), you'll be able to find success on social media in no time!

More Awesome Reads:

How Technology Can Streamline Your Business

Ways You Can Boost Your Business

Reasons Why Technology is Important For Business

Patricia Opsima

SEO Specialist
Business Operates
Digital Marketing
Gig Economy
How To

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