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How to Start a Side Hustle

How To
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min read
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Aug 29, 2022
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Written By:
Patricia Opsima

Where do you start when you have an idea for something that could make money? Starting a side hustle is a fun way for you to earn money with something that you are passionate about. It is not easy but it can add additional income for you!

Pick Something You're Good At

Pick a side hustle that you are passionate about.

This may seem obvious, but it's an important step that can make all the difference in the world—so much so that I might even call it the most important tip. The whole point of a side hustle is to grow your income and diversify your portfolio. If you're going to put in the time and effort, why not do something you enjoy? What makes someone good at what they do? It's a combination of characteristics like:

  • Honesty with themselves/being specific about their talents and interests
  • Realism (not being overly ambitious)
  • Positive attitude toward learning new things or improving existing skills
  • Ambition (the desire or willingness to work hard toward achieving a particular goal)

Think Through with the Logistics

Logistics is important.

You will want to ensure you have the time and space to work through your side hustle. You will also want to ensure that you have all of the skills for whatever it is that you are going to be doing, as well as all of the money needed for any associated costs.

You need support from family and friends to make sure they understand what you are doing and why.

Finally, make sure that this side hustle isn't just something fluffy or fun but actually something meaningful in your life!

Map Out Some Marketing Strategies

Strategize how you are going to start your side hustle.

Now that you've figured out your side hustle, it's time to start thinking about how you will market it. Marketing is a huge topic and deserves its own article so we won't get into too much detail here. Suffice it to say that there are many ways you can market your product or service:

  • Social media
  • Websites
  • Email marketing campaigns
  • Paid advertising—this could be anything from Google Ads (which is really just paid search) to Facebook Ads (which are paid posts), or even direct mail or radio advertising if that's what fits your budget and target audience best!
  • Your network of personal contacts can help spread the word about your offering. If they don't know anyone who needs what you have, they may be willing to recommend someone who does! *
  • Your skills and creativity go hand-in-hand! You'll likely have ideas for how best present yourself and share information with people who might be interested in learning more about what makes up your side-hustle business model. 

If this sounds like something fun for you, great! But maybe not so much creativity? That's okay, too; there's nothing wrong with sticking with traditional methods of promotion such as social media marketing (Facebook pages/groups/ads), email newsletters sent directly from websites where people sign up for them online via forms provided by those sites' owners/operators; etcetera.

Allocate Resources

Allocate your resources.

Before you start your side hustle, it’s important to allocate resources. What do I mean by that?

  • Time: How much time will you need to devote to your side hustle?
  • Money: How much money do you need to invest to work?
  • Energy: Will this be a draining venture for your body and spirit or an energizing one that lifts up your mood and spirits?

You may have noticed that the word “focus” isn't on this list, but don't worry—I didn't forget about it. Focus is essential because it's what makes everything else possible! You've got to be able to say no when something comes along that won't work with the rest of your schedule; otherwise, there won't be enough room for everything else in life that matters most (or even needs just as much attention).

Prioritize your Success

Always prioritize your success.

As you start your side hustle, setting realistic goals is important. You need to be able to pay all of your bills, support yourself and your family, and pay taxes on any profits from the business. To do this, you'll need to ensure that your business will be profitable enough for you in the long run.

It's also important for you as an entrepreneur that the business is structured in such a way that it supports itself and allows for growth into other areas or ventures if necessary or desired. This means having a solid infrastructure built in place before launching (if possible) so that when unforeseen situations arise, there won't be any big hiccups along the way!

Make Sure your Work Environment is Conducive

A conducive work environment is a healthy workplace.

Here are some things to consider as you prepare your workspace.

  • Make sure that you have a quiet place to work. You don’t want to worry about noise when trying to focus on getting stuff done.
  • Make sure your chair is comfortable and adjustable to support your back, neck and arms at the right height for typing. An ergonomic chair is a great investment if this isn't already present in your desk setup (or even if it is).
  • Make sure the desk has enough space for what you need: laptop, mouse, keyboard and other peripherals; paper documents; coffee mug; snacks/drinks/water bottle—and ideally some room left over on top of all of those things!

Grow and Evolve

Grow and evolve.

Key Takeaway:

The key to a successful side hustle is planning. Many people get excited about starting a side hustle and then try to do too much at once, making it harder for them to be productive. If you're trying to make extra money, your main focus should be making sure it's something you enjoy doing and, if possible, something that will bring in more money than the amount of time spent on it.

Starting a side hustle can be a great way to boost your income, but it’s not without its challenges. You need to be prepared for long work hours and dedication to see your business blossom, you also need insurance to protect the income of your side hustle; that is where Coverhero comes in! We want to protect hustlers like you. 

Don’t get discouraged if you don't see success right away; instead, keep pushing forward until you reach your goals!

More Awesome Reads:

Insuring the Gig Economy of Australia

Insurance for the Gig Economy

Ways That Can Help You to Be Financially Stable

Patricia Opsima

SEO Specialist
Gig Work
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